Chief Marketer Staff

• Agencies

  Phoenix Suns Scores With Ticket Promotions

  A good coach works out a strategy to lead her team to victory. The Phoenix Suns’ marketing department functions in much the same way, plotting out a game plan to get fans in seats throughout the basketball season.

• Email

  More Marketers Making It Difficult To Unsubscribe From E-mail: Study

  Should it really take three clicks to unsubscribe from a retailer

• Agencies

  Williams-Sonoma Gives Multi-Year Catalog Contract To R.R. Donnelley

  Williams-Sonoma, Inc. has awarded a multi-year catalog production and distribution contract to R.R. Donnelley & Sons Co.

• DonQ Rum in Deal with Universal to Expand in US

  DonQ’s, Puerto Rico’s leading rum, has gone Hollywood in a partnership to become the “official rum” of Universal Pictures. The brand plans to expand its presence in the U.S.

• Quiznos/Subway Settlement Poses Legal Threat to Future UGC Promos

  Quiznos and Subway recently settled their longstanding dispute involving the Quiznos vs. Subway TV Ad Challenge user generated content promotion and other advertising created by Quiznos for its Double Meat campaign

• Keurig Seeks Chicago Office Laughs over Coffee

  Keurig/ Green Mountain Coffee Roasters, makers of the Keurig single-cup brewing system, has partnered with Chicago’s Second City improve troupe to find the funniest morning rituals in the Windy City

• Hike in Mobile Ad Spending Predicted for 2010: Survey

  In a sign that mobile marketing is growing, both agencies and brands expect to this year increase spending on mobile ads

• Draftfcb Promotes Kolkey to New York President

  Draftfcb has promoted Sandy Kolkey to president of Draftfcb New York, effective immediately

• News Brief—ScentAir

  SCENTAIR TECHNOLOGIES: a global provider of scent delivery solutions for businesses, has named Gino Biondi as chief marketing officer

• Ford Drives Into Digital Asset Management

  A digital asset management system put into place this winter is helping Ford Motor Co. achieve global brand consistency for campaigns like the 2011 relaunch of the Ford Focus.