Chief Marketer Staff

• People in the News: Acquisio, MeritDirect

  Acquisio and MeritDirect have recently announced new hires.

• DMEF Names Rising Stars, Corporate Commitment Awards Winners

  The Direct Marketing Education Foundations (DMEF) has chosen four winners of its 2010 Rising Stars Awards, as well as its 2010 Corporate Commitment Award recipient.

• Frederick’s Of Hollywood Picks Digital Agency

  Frederick’s of Hollywood, Inc. has selected WhittmanHart Interactive to provide social media and marketing functions.

• Agencies

  Merkle Acquires Loyalty Marketing Firm Metzner Schneider

  Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.

• Agencies

  Direct Revenue Off For Williams-Sonoma

  While retail sales slipped somewhat, direct sales dropped significantly for Williams-Sonoma Inc. in 2009. Overall the, company pulled in $3.1 billion in total revenue, down from $3.36 billion in 2008. Direct revenue dropped, both in total dollar amount and in the percentage of the firm

• Agencies

  Mail Stream: March 23

  Yankee magazine

• Tufts Builds Brand With Online Video, TV

  Tufts Medical Center reintroduced itself to the Boston market in February with the launch of a TV campaign that drove prospects to a video heavy Web site designed to boost awareness for the healthcare facility.

• Why Mail Date Protection May Still Matter

  Mail date protection is an industry standard. For decades mailers have used this term

• Digital

  Adjusting to the Web-Influenced Buy Cycle

  A recent study found that buyers have significantly reduced their reliance on traditional information sources such as printed catalogs, trade shows, and trade magazines, in favor of online resources.

• Media Horizons Launches New Rodale Database

  Media Horizons Management has launched Rodale EnVision, a consumer database of former book buyers and subscribers to Rodale