Chief Marketer Staff, Author at Chief Marketer

L’Oreal Face Washing Stations Let Students Try Cleanser

One of the long-proven means of getting consumers to buy a product is to let them try it

Meet the Broker: Melissa Fernandez

Today we meet Melissa Fernandez, senior account executive at Amerilist in Pomona, New York, where she’s been for the past three years concentrating on the online and mobile marketing areas.

BOG Okays Request for Five-Day Delivery Plan

The U.S. Postal Service Board of Governors gave the USPS the go-ahead to request an advisory opinion from the Postal Regulatory Commission on its plan to cut mail delivery to five days.

Central Restaurant Launches School Nutrition Spin-off

Central Restaurant Products is launching a spin-off title, the School Nutrition Equipment Guide Catalog, and a dedicated area on its Web site.

Margin Erosion Hurts Delia’s

Fourth-quarter direct sales at teen apparel cataloger/retailer Delia’s fell 3.9%, to $32.0 million for the three months ended January 30.

Agencies

Refund on Callaway Drivers if Mickelson Takes the Masters

There are plenty of ways to encourage consumers to make a purchase. One retailer, Golfsmith International, is using the excitement and huge fan base of the upcoming Masters Tournament to do just that

Agencies

Athlete’s Foot Pumps Registrations with Nike Giveaway

To build up its in-house mailing database, sports footwear retailer The Athlete’s Foot has launched a 10-day “Accessorize Your Spring” promotion

Agencies

A&P Will Let Shoppers Save Text Coupons to Loyalty Cards

Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones

Agencies

BDA Forms B-to-B Division

Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division

Agencies

P&I Postscript—National Gift Card Corp.

NATIONAL GIFT CARD CORP.: has added four new partners to its list of open and closed loop gift cards available to corporate and incentive industry clients