Chief Marketer Staff
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New York AG and Ford Reach Pact Over Ads
Advertisements, including direct mail ads, put out by Ford are misleading, New York Attorney General Eliot Spitzer has charged. Spitzer reached an agreement
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GM Turns to E-mail to Market New Corvette
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette
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Lillian Vernon’s Parent Acquires Time Life Inc.
Ripplewood Holdings LLC and ZelnickMedia Corp. have bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will
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Millard Group Wins Arthritis Foundation
Millard Group Inc. has been awarded management of the Arthritis Foundation file, with 195,000 last-12-month donors, and 470,000 36-month donors. Most
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Search Firm Seeks Survey Participants
Bernhart Associates Executive Search is soliciting direct marketers to sign up for its next quarterly direct marketing employment survey. The survey serves
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MetroGroup Buys Experian Lettershop Operations
MetroGroup Corp., a new company established by current and former Experian/Metromail management, has purchased the lettershop, printing and packaging
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List and Database News
Bulldog Reporter
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FindWhat Completes Purchase of Miva Corp.
Search engine FindWhat.com has completed its acquisition of Miva Corp. The deal is worth $8 million. The deal with Miva, which supplies e-commerce software
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Knapp Succeeds Black as CEO of Harris Interactive
Robert E. Knapp has been appointed CEO and vice chairman at Harris Interactive, beginning Jan. 26. Knapp replaces Dr. Gordon S. Black, who will continue
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Correction
A story in Monday’s Direct Newsline mis-stated the number of General Motors cars to be