Chief Marketer Staff

• E Net Marketing Acquires FairBet.org

  E Net Marketing Ltd. has acquired online gaming portal www.FairBet.org for $1.15 million. St. John’s, Antigua-based E Net Marketing Ltd. will add FairBet.org

• List and Database News

  Telecharge Hispanic Database MKTG Services is now managing this file of 83,495 buyers of travel, food and entertainment. The source is direct mail. Selections:

• Hal Dickler Attorneys Move to Reed Smith

  A total of 21 attorneys from advertising and promotion law firm Hall Dickler LLP will be joining Reed Smith as of Feb. 1. The practice in New York will

• AOL Forms New Sales Division

  America Online, Inc. has formed a new AOL Networks Sales and Solutions division. The new unit will integrate into one organization all the Dulles, VA

• HealthPlus Chooses AdSouth for DM Campaign

  HealthPlus Benefits LLC has tapped AdSouth Partners, Inc. to manage its $9.6 million direct marketing campaign. AdSouth will be responsible for preparing

• Illuminations Files for Chapter 11

  Candles cataloger and retailer Illuminations has filed for Chapter 11 bankruptcy protection. The filing was necessitated after the company

• Sportsman’s Guide Expects to Post Gains

  The Sportsman’s Guide Inc. expects to report earnings of 72 cents per share for the fourth quarter, up from 53 cents per share last year. The outdoor

• ESPN Celebrates 25th Anniversary with Fan Campaign

  ESPN is launching a 25th anniversary celebration with an event marketing campaign directly involving fans. AKA The Season of the Fan runs from now through

• Interep Promotes EM Database Via New Division

  Advertising sales and marketing company Interep has formed a new division offering a database of 20,000 events and promotions to the event marketing industry.

• Schwan’s Launches Loyalty Program

  The Schwan Food Company, Marshall, MN, begins its first long-term, loyalty-based program with the Home & Gifts Store. Through the store, customers can