Chief Marketer Staff
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U.K. Firm Sent Flyers to Deceased
A British will-writing service has been criticized after sending direct mail to two people who had recently died, according to wire service reports. In
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FTC Charges Payment Processors
The Federal Trade Commission has charged First American Payment Processing, Inc., CET Corp., and Check Processing Center LLC, and their principals with
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Response Media Wins eDiets Postal File
Online diet site eDiets.com awarded its postal files to Atlanta list firm Response Media Products Inc., effective Feb. 4. The list includes a half-million-name
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Live From The DMA Financial Services Council Annual Conference: Targeting Hispanics? Use the Lingua Franca
The Hispanic market has traditionally been underserved by financial products, but an aggressive program by Allstate Insurance is working to change that.
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Tiny Percentage of Spammers Obeying Can Spam
A new study of spam shows that only an average of 3% of unsolicited commercial e-mail complied with the new federal anti-spam act, over the last month.
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List and Database News
OSHA Mal Dunn Associates is offering three new lists from OSHA. The lists include child passenger safety technicians (17,960 names); Substance Abuse treatment
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Agencies
Man Pleads Guilty to Online Film Pirating
A Minnesota man pleaded guilty in federal court to selling pirated movies on the Internet, the Associated Press reported. This is the first federal prosecution
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Search Engine Ad Spending Up 123%
U.S. paid online search advertising spending soared to more than $2 billion in 2002, up 123% over $923 million the previous year, according to eMarketer.
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House Postal Hearing Set for Wednesday
The House Government Reform Committee Special Panel on Postal Reform will hold its third postal oversight hearing on the USPS and postal reform on Wednesday.
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GSD&M Taps DoubleClick
GSD&M, an Austin, TX advertising agency, has chosen DoubleClick Inc. to provide online advertising systems and media planning tools on behalf of its clients.