Chief Marketer Staff
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3-A-Day of Dairy Begins Year Two with National Sweepstakes
The American Dairy Association/National Dairy Council kicks off the second year of its 3-A-Day of Dairy program with a national sweeps. The year-long
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Agencies
On the Couch: Jock Bickert Debuts as Database Shrink
Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This
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Agencies
The Business of Science
Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a
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Agencies
Victus Invests in Online CRM
Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm
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Agency Moves
Jack Morton Worldwide, New York City, promoted Laura Shuler to president, U.S. Also, Lois Jacobs promoted to president-international and will be based
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Mail Stream: A Report on Incoming Direct Mail
J. Jill has put a new face on its Spring 2004 edition–a face that’s unabashedly a little less youthful than catalogs past. This older woman with long, flowing gray hair conveys creativity, comfort and relaxed confidence.
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Lost Youth
Every four years, it’s the same story: Presidential candidates strive to engage young voters in the political process. Activists put together elaborate
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Agencies
U.S. Cellular Scores With College Promotion
U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone
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Agencies
InfoUSA Ad Campaign Targets Legislators
InfoUSA has budgeted $20,000 for a multimedia campaign urging congressmen to loosen do-not-call provisions for small businesses. The effort includes print
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Agencies
Accpac’s First Mailing Targets Sales Execs
Accpac International Inc., an accounting and CRM software developer, is making its first forays into direct mail. Later this month, the Pleasanton, CA