Chief Marketer Staff

• Agencies

  Why Wegmans is Tops

  A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force

• Nothing BUT NET

  A PROFESSIONAL BASKETBALL COURT IS 94′ LONG BY 50′ WIDE. BUT THE PLAY SPACE FOR THE PHOENIX SUNS’ MARKETING EFFORTS IS MUCH BIGGER THAN THAT. The Arizona

• Marketers, Start Your PR Engines

  If you think of your PR releases as simply a way to shotgun out the exact message you want in exactly the way you expect it to be received, wake up and

• Watch My Stuff!

  I CAME ACROSS FOUR RANDOM FACTS LAST WEEK that, taken together, add up to something important: The New York Times said researchers were able to reconstruct

• The TurboTax Leaderboard

  Tax time can, let’s just say, be baffling to many TurboTax, which sells online tax preparation software, discovered it could improve its public standing

• Lumension Sheds Light on Social

  IT security software provider Lumension has been actively using social media for about two years. We don’t have the marketing budget of a Cisco or a Microsoft,

• Agencies

  Influential Events

  It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It’s

• Agencies

  Credit Card Mail Rebound on Deck

  DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to

• Agencies

  The Chieftains

  QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,

• Marketing’s Days in Court

  2009 saw a notable stream of lawsuits brought by brands against their rivals for alleged wrongful ad claims, and this year should provide even more such