Chief Marketer Staff

• April 1, 2004

   

• Spammers Misuse Direct Media’s Name

  Direct Media Inc. is the latest list company to have its name misused in e-mails. Offshore spammers are sending messages naming DMI as their list source,

• NY State Governor Wants Stiffer No-Call Penalties

  Telemarketing companies could pay up to $22,000 for a single illegal phone call under a plan New York Gov. George E. Pataki proposed as the state marks

• BeNow Names Two Executives

  BeNow, a database marketing services provider, has named Paul Weiss vice president and Gregory Pike as director of its strategic services group. Weiss

• Credit Card Mail Volume Falls 12%: Synovate

  The annual volume for direct mail credit card solicitations for 2003 decreased by 12% over 2002, according to a new study. The findings, compiled using

• Short Cuts

  Direct Seguros, a Spanish automobile insurer, has chosen Paris-based Alcatel to operate its call centers and manage its customer information.

• Canadian Health Advocates Blast MO Pharmacies

  Canadian health care advocates have called on the government to ban Internet pharmacies, saying the drug outlets endanger the health of the country’s

• List and Database News

  Mail Order Jewelry Buyers Database ICOM is now managing this file of 325,000 jewelry buyers derived from the company’s surveys. Selections: Age, income,

• Acxiom Offers Details on Layoffs, Restructuring

  Acxiom Corp. will eliminate a total 230 workers, or 5.4% of its U.S. workforce, as part of a restructuring program. The staff reductions were expected

• Correction

  A March 31 story on Alloy Inc.’s annual revenue included an incorrect figure. For the 12 months ended Jan. 31, Alloy generated $397.1 million. Its gross