Chief Marketer Staff, Author at Chief Marketer

New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers

This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.

Deploying and Investing in Tech

New SiriusDecisions research shows more companies are investing in marketing technology, with web and marketing analytics tech being the two most popular solutions being deployed.

Agencies

Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

Agencies

5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget

Here are five ways to improve engagement with fans during the FIFA World Cup.

Data & Analytics

SiriusDecisions Summit Focuses on B2B Growth

SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it.

Agencies

Old Bay Expands to Craft Beer, the Freezer and New Partners

Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.

Digital

5 Vine Videos for Your Enjoyment and Entertainment

ReelSEO has released its latest round of 5 Vine videos for us to enjoy and maybe steal a few ideas from.

LeBron James: 5 Lifestyle Principles for Marketing Success

Out of numerous sponsorship opportunities, LeBron James has made marketing gold. He shares five key strategies we can all apply for marketing success.

Agencies

25 Takeaways for Killer Mobile Marketing: Infographic

Strategy, types of mobile, who’s on and much more are all questions answered with this easy-to-navigate info graphic to help us with mobile marketing.

VF Corp. Shares Two Systems to Measure ROI

A few ideas to steal here from VF Corp. on ways to measure ROI.