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Understanding IT and Marketing: Financial Times Special Report

Understanding IT and Marketing: Financial Times Special Report

Posted on May 28, 2014 by Chief Marketer Staff

Emily Steel (Financial Times)

Get a cup of coffee and find a quiet corner to sit and read through this eight-page report on IT and Marketing from the Financial Times. The report aims to help business leaders understand and use IT to improve their companies’ performance. This flurry of technology is vexing advertisers but it is vital to make the right decisions, the author writes.

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