Chief Marketer Staff

• Social

  Billboards Put Conan’s Team on Lamar’s Side Too

  Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O’Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.

• Agencies

  PRC: Fix Postal Pensions Before Cutting Mail Delivery

  Postal Regulatory Commission Chairman Ruth Y. Goldway warned against cutting universal mail service until Congress considers possible changes to the U.S. Postal Service funding of employee pensions and future retiree health benefits.

• Mobile

  Visa Buys Mobile Payment Firm CyberSource for $2B

  Visa Inc., the credit card giant, has acquired CyberSource, a provider of electronic and mobile payment systems for approximately $2 billion in cash.

• Agencies

  Frederick’s of Hollywood Faces Stock Delisting

  Frederick’s of Hollywood Group Inc. has received notice that its stock could be delisted, according to the company.

• Icelandic Vodka Offers Trip to Iceland

  An enterprising Icelandic vodka maker is tapping into all the media coverage focused on Iceland as ash from the volcano there disrupts air travel across the globe

• Teen Texting Rates Hit the Stratosphere: Research

  Saying that teens loving texting has all the dramatic impact of saying the sun will rise in an easterly direction tomorrow

• Octagon Promotes and Hires New Execs

  Octagon, the sports and event marketing agency, has announced a number of promotions and has hired a managing director for Greater China

• People In The News: Loyalty Lab, Adenyo, American Teleservices Association

  Loyalty Lab, Adenyo, American Teleservices Association have all recently announced management changes.

• Data Landscape Shifts As Salesforce Buys Jigsaw

  Salesforce.com’s $142 million acquisition of Jigsaw gives the customer-and-prospect management software firm a source of business executives contact data. How the deal will change the way this source of prospecting data is made available remains to be seen.

• Agencies

  Meet the Broker: Becky Hagadorn

  Today we meet Becky Hagadorn, senior account executive at Catamount Group, which was acquired by online marketing services provider EWay Direct in March, 2009.