Chief Marketer Staff
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Raitt Explains Decision To Resign As DMA Chair
Eugene R. Raitt, who was elected chairman of the Direct Marketing Association
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R/GA Will Open Brazilian Office
R/GA will open R/GA Sao Paulo, Brazil, on May 3.
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Agencies
Loyalty 360 To Offer LoyaltyOne, Epsilon Thought Leadership
The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer
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Why You Should Start Using E-Mail and Opt-In Text Files
The concept of multichannel marketing to sell their products and services is old hat to direct marketers. It’s a little puzzling then, that many DMers still rely on a single approach to list marketing.
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Unemployed DMers Can Attend Digital Marketing Days Free
The Direct Marketing Association is making a limited number of free spaces at its upcoming Digital Marketing Days Conference & Expo available for marketers who are between jobs and conducting an employment search.
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Mobile
PhoneSexy: Why E-Dialog’s Mobile Acquisition Makes Sense
For marketing service providers, the latest killer app isn
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Email
To Prevent a PR Nightmare, Apply E-mail Authentication
In an ideal world, everyone would use e-mail authentication. But they don
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