Author

Chief Marketer Staff

  • Agencies

    letters to the editor

    DON’T GET PERSONAL I just received yet another one of those phone calls verifying my mailing information and asking me a personal identifier to close

  • Agencies

    Nightmare Firings

    You’re fired! Those now-famous words uttered by The Donald to the various losing candidates on NBC’s recent reality TV show The Apprentice have also echoed

  • Hoop Dreams

    Former University of Connecticut basketball superstar Emeka Okafor signed the first-ever individual athlete partnership with CSTV: College Sports Television

  • eON Reports Loss in Quarter

    eOn Communications Corp. reported a net loss of $944,000 for the third quarter compared with net income of $82,000 last year. The developer of voice,

  • Weight and See

    The process of building the Promo 100 ranking is always an eye opener. Our editors keep their collective ear to the ground for agency developments throughout

  • By the Numbers

    New names rise to the top of the rankings, some on the strength of their campaign work, others through steady growth.

  • Agencies

    Eyes Have It

    If a young college student has trouble remembering the color of his girlfriend’s eyes, never fear. He won’t be sent to the doghouse this time. Vistakono,

  • Creative Cats

    EastWest Creative has evolved into a full-fledged promotion agency that prides itself on imagination. The privately held shop saw revenues jump 40%, from

  • Keeping the Ball in the Air

    Velocity Sports & Entertainment took a big leap up the PROMO 100 chart this year to No. 6 (from No. 25 ), largely due to strong revenue growth

  • Agencies

    Snap, Crackle, Pop-up Ads

    Readers may be aware of Gmail, a Google product that would provide e-mail capabilities with enormous mail-storage space for users. The catch is that it