If a young college student has trouble remembering the color of his girlfriend’s eyes, never fear. He won’t be sent to the doghouse this time. Vistakon, a division of Johnson & Johnson Vision Care, Inc., is touring college campuses this spring touting its eye color-changing lense products.
The 10-month, 90-event road trip is in full swing. At each stop, students can experiment with Acuvue 2 Colours, a range of different eye-color lenses and receive education on proper eye care from a team of professionals traveling with the tour. This marks the second year of the tour, but the first time Acuvue, a contact lens brand, has partnered with Clean & Clear and o.b. to distribute samples to a common consumer base. Each brand sets up its own tent offering games, activities and information.
The Clean & Clear tent offers skincare consultations and trial products. At the o.b. tent, students can get personality tests, astrology advice and product samples. Brand ambassadors host pre- and post-events surrounding the tour stops to drum up excitement.
Flyers, posters and p.r. in school newspapers let students know when to expect the tour, which can be tracked at www.acuvuecollegetour.com. The tour ends in December at the University of Texas at Austin. Universal Consulting Group, Boston handles.
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