Chief Marketer Staff

• Short Cuts

  AMP Agency of Boston has won Agency of the Year honors from Promo Magazine. It was ranked No. 1 in a field of 100 of the best promotions agencies. Promo

• Advanstar Licenses Group 1 Software

  Advanstar Communication Communications Inc. has become a licensed early adopter of Group 1 Software Inc.

• Guild Group VP Embezzled $1.4 Million

  Guild Group VP-Comptroller Phillip Liu last week pleaded guilty to embezzling nearly $1.4 million from the White Plains, NY-based promotions agency. Charges filed in U.S. District Court in White Plains alleged that in 2003, Liu withdrew a total of $1.03 …

• KFC Under Fire for Low-Carb Claims

  KFC has hit some marketing stumbling blocks as it tries to form a new identity as a healthy-dining option. Federal regulators have ruled that the QSR can no longer claim that its fried chicken is compatible with the low-carb lifestyle. KFC initially ran …

• Agencies

  McDonald’s and Sony Partner for Music Promo

  This month, McDonald’s and Sony have begun a worldwide summer promotion to provide customers with the latest in digital music. The deal between the burger giant and the entertainment powerhouse has been talked about for months, although the two tried to …

• FTC Won’t Restrict Food Ads to Kids

  Federal Trade Commission said last week that it won’t restrict food ads targeting children. FTC Chairman Timothy Muris made the comment last week as part of a panel discussion on kids’ marketing at the Time/ABC News Summit on Obesity in Williamsburg, …

• Nautica Signs Apparel Sponsorship with U.S. Sailing Teams

  Nautica International, Inc. has signed on as the “official apparel supplier” of U.S. Sailing, national governing body of the sport, to dress the 2004 U.S. Sailing Teams. According to the sponsorship agreement, Nautica will outfit the 130 members of the …

• Agencies

  Sci Fi Channel Brings Live Billboards to NYC

  This week, in support of its new miniseries, 5ive Days to Midnight, the Sci Fi Channel is installing temporary live billboards in New York City storefronts. Yesterday, the graphic murder from the television show’s first scene was reenacted by actors in …

• Agencies

  Country Inns Host Lemony Snicket Giveaway

  Hotel chain Country Inns & Suites by Carlson woos families with a summer promo tied to Lemony Snicket’s A Series of Unfortunate Events. The tongue-in-cheek children’s books are the inspiration for Country Inns’ Summer Family BookBreak Package. Families …

• Agencies

  Cat Lovers Go For Gold

  While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …