Chief Marketer Staff
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Unilever NV Sells Stake in Elizabeth Arden for $41.9 Million
Unilever NV will sell its stake in cosmetics and perfume maker Elizabeth Arden for $41.9 million. Earlier this week, Unilver NV, based in the Netherlands, said it would sell its remaining shares in the Elizabeth Arden, which said it would use the …
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Visa Neared $5 Million Payout for Smarty Jones
For the sixth time in its nine years of offering, Visa USA was close to giving a $5 million bonus to the winner of thoroughbred racing’s most elusive feat, the Triple Crown. Visa, the title sponsor of the Triple Crown Challenge, kept the $5 million when …
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New Line’s Elf Racks Up Partners for Fall DVD Launch
New Line Home Entertainment is gearing up for the launch of Elf on DVD this November. The popular holiday flick starring Will Ferrell from Saturday Night Live fame has already acquired two major partners—Wendy’s and Unilever. Wendy’s will launch a …
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TBS and Mitsubishi Market Sex and the City
Turner Broadcasting System (TBS) and Mitsubishi Motors North America have entered into an integrated marketing alliance that centers on the automaker’s exclusive sponsorship of Sex and the City, which will begin airing on TBS June 15. The 15-month …
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Warner Bros. Consumer Products Gets FIFA Rights
The Federation Internationale de Football Association has appointed Warner Bros. Consumer Products as its sole and exclusive worldwide licensing representative for the 2006 FIFA World Cup Germany in all markets outside Europe and Japan, which allows the …
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Sequiam Sports Names Presiden
John Bevilaqua has been named president and COO of Sequiam Corp.’s wholly owned subsidiary, Sequiam Sports, Inc. A 25-year sports marketing veteran, Bevilaqua previously served as president and CEO of Creative Marketing Strategies, Inc., in Atlanta. He …
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News Briefs
STARZ: has named Minneapolis-based Fallon Worldwide as its new media agency of record. This assignment will take effect immediately and includes strategic media planning and buying in connection with Starz’ 13 digital movie channels in addition to Starz …
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Live From Licensing Show 2004: That’s Entertainment, Kids’ Entertainment That Is
This year’s Licensing Show is all about kids’ entertainment properties. What was once a small show in the lower level of New York City’s Javits Center has now blown up into a full-scale production complete with Hollywood’s glitz and glamour. Each …
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Agencies
Panasonic’s Mobile Tour Showcases High-Tech Products
Panasonic Consumer Electronics Co. has embarked on a national mobile marketing tour, launched last week during the 2004 Indianapolis 500. The program is designed to bring the excitement of Panasonic’s Indy Racing League Super Aguri Fernandez Racing team …