Chief Marketer Staff

• Agencies

  Build-A-Bear At Bat for the Mets

  Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …

• Licensing Revenue Dips, But Not by Much

  The amount manufacturers spent in licensing royalties slipped slightly to $5.8 billion in 2003, a dip of 0.4% from 2002. Entertainment and character licensing continues to rein as the largest category in the industry, with 43% of market share. However, …

• Agencies

  McDonald’s Samples Coke’s C2 at its Restaurants

  McDonald’s offered samples of Coca-Cola’s new mid-calorie cola, C2, last weekend in some of its restaurants. Twenty-seven restaurants in Atlanta, New York, Chicago, Los Angeles and Orlando gave away a 12 oz. can of C2 with any purchase. Drive-thru …

• TV Guide Celebrates the King’s First Hit

  As the 50th anniversary of Elvis Presley’s first hit recording nears, TV Guide plans to commemorate the event with a special four-cover edition. In addition to four photos from the Elvis archives, each reflecting a phase in the King’s career, the covers …

• Coldwater Creek Appoints Retail Brand-Building Veteran to Board

  Coldwater Creek has appointed Jerry Gramaglia to its Board of Directors, bringing significant brand-building experience to the Sandpoint, Idaho-based

• DHL Increases U.S. Presence with New Campaign

  Plantation, Fla.-based DHL, an express delivery and logistics company, has launched an aggressive advertising and marketing campaign to demonstrate the

• AOL Latino Launches National Spanish Language Marketing Campaign

  AOL Latino, Fort Lauderdale, Fla., an Internet service provider for U.S. Hispanics, announced the launch of its largest television advertising campaign

• Kentucky Government Selects Webwasher for Internet Usage

  The Kentucky Governor

• ALC Acquires CircTrack

  American List Counsel has acquired CircTrack, a research service founded in 1997 by circulation guru Dan Capell. Designed to assist publishing executives,

• Vestcom International Inc. Initiates “Dialogue” with Exstream Software

  Vestcom International Inc. is utilizing Lexington, Ky.-based Exstream Software Inc.