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Chief Marketer Staff

  • Licensing Revenue Dips, But Not by Much

    The amount manufacturers spent in licensing royalties slipped slightly to $5.8 billion in 2003, a dip of 0.4% from 2002. Entertainment and character licensing continues to rein as the largest category in the industry, with 43% of market share. However, …

  • Agencies

    McDonald’s Samples Coke’s C2 at its Restaurants

    McDonald’s offered samples of Coca-Cola’s new mid-calorie cola, C2, last weekend in some of its restaurants. Twenty-seven restaurants in Atlanta, New York, Chicago, Los Angeles and Orlando gave away a 12 oz. can of C2 with any purchase. Drive-thru …

  • TV Guide Celebrates the King’s First Hit

    As the 50th anniversary of Elvis Presley’s first hit recording nears, TV Guide plans to commemorate the event with a special four-cover edition. In addition to four photos from the Elvis archives, each reflecting a phase in the King’s career, the covers …

  • List and Database News

    BrownCor International Now available from Names and Addresses Inc. is BrownCor International

  • Kentucky Government Selects Webwasher for Internet Usage

    The Kentucky Governor

  • Mail Stream: A Report on Incoming Direct Mail

    Father’s Day is fast approaching, and the home decor catalog Restoration Hardware offers “101 ways to say, ‘Thanks, Dad” in its latest promotion. Also this spring, Alpenland International — the rebirth of Tyrol International — is actively promoting its collection of gifts and collectibles.

  • ALC Acquires CircTrack

    American List Counsel has acquired CircTrack, a research service founded in 1997 by circulation guru Dan Capell. Designed to assist publishing executives,

  • Letters to the Editor

    : Thanks for the Ben Franklin article. Many direct marketing writers have stated

  • Extraprise Signs Partnership Agreement with Alterian

    Extraprise has signed a licensing agreement with Alterian, a global provider of database marketing and customer insight solutions. Extraprise will use

  • Roxio Renews Contract with Kefta

    Santa Clara, Calif.-based Roxio Inc., a digital media software company, has renewed its yearly contract with Kefta Inc., a provider of real-time customer