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Chief Marketer Staff

  • SpongeBob Vacations at Holiday Inn Hotels

    Holiday Inn and Nickelodeon have joined forces for a two-year promotion tied to The SpongeBob SquarePants Movie, which premieres this fall. The partnership begins with the return of Holiday Inn’s Dinner’s on Us summer promotion. Holiday Inn will debut a …

  • Mall Sleepover Promotes New MGM Tween Flick

    In support of its new summer comedy Sleepover, MGM Pictures and Milton Bradley are hosting the World’s Largest Sleepover this month at the Mall of America in Minneapolis. Stars from the movie will be on hand for the June 23 festivities, which are held …

  • Creation of National Do-Not-Email List in Question: FTC

    The Federal Trade Commission cast doubt yesterday on the creation of a national do-not-email registry, signaling that such a list may even increase the amount of spam consumers receive. The commission told Congress that an e-mail registry would also …

  • P&G Strikes Deal with the Tom Joyner Morning Show

    Procter & Gamble Co. has partnered with The Tom Joyner Morning Show in a bid to reach black consumers with its household products. Under the agreement, a host of P&G brands will sponsor a broad lineup of promotions and segments on the show, including …

  • Miller Drops Carbs Challenge Against Anheuser-Busch

    Miller Brewing Co. has decided to drop its legal challenge against Anheuser-Busch attack ads calling Miller Lite the “Queen of Carbs.” Miller said the decision was based on its strong sales over the Memorial Day weekend that signaled that the attack ads …

  • May Buys Marshall Field’s for $3.2 Billion

    May Department Stores Co. will buy Marshall Field’s 62 department stores from Target Corp. for $3.24 billion in cash. The deal includes three distribution centers and nine Mervyn’s stores in the Twin Cities. May will keep the Field’s name and other …

  • Williams Sisters Go Active With McDonald’s

    As part of its Go Active healthy lifestyle initiative, McDonald’s expanded its relationship this week with tennis superstars Venus and Serena Williams just in time for the Olympic games. Effective immediately, the sisters, who will appear in the …

  • Agencies

    Ben & Jerry’s Plots Its Own Summer Games

    In a nod to the 2004 Olympic Games, Ben & Jerry’s Scoop Shops are hosting a tongue-in-cheek Ben & Jerry’s 2004 Summer Games promo. Consumers compete for a grand-prize trip to Burlington, VT headquarters for an awards ceremony and rock concert tied to …

  • Agencies

    America’s National Parks Entice Summer Travelers

    As part of an initiative to get travelers to explore America’s 388 national parks, the National Park Service and the Travel Industry Association of America have embarked on a national campaign to promote the country’s lesser-known parks. The See …

  • Agencies

    Thrifty Giving Away Daily Prizes

    Thrifty Car Rental has launched an online sweepstakes with 85 daily prizes of a free weekly car rental in the U.S. Winners will be randomly drawn daily from among all entries received by 5 p.m. CDT that day, and non-winning entries remain eligible for …