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Chief Marketer Staff

  • Joystar Signs With DRTV Agency

    Joystar Inc., an Irvine, CA-based travel services company, has hired the New York agency Euro RSCG 4D DRTV to handle media planning and purchasing for

  • Post Office and Ebay Reach Co-Branding Deal

    Ebay Inc. will provide free shipping supplies to its customers through an arrangement with the U.S. Postal Service. Customers can request boxes and tape

  • Aetna Grows Mail Order Pharmacy

    Aetna has increased its capacity for filling prescriptions by mail from 1.5 million to 7.6 million annually. The company said its increased capacity is

  • Mail Stream: A Report on Incoming Direct Mail

    Gift cataloger Celebration Fantastic aspires to a festive Fourth of July tone in its Summer 2004 issue. The Colonial Williamsburg Foundation’s Williamsburg gift and home decor catalog features products reproduced from or inspired by 18th and 19th century Williamsburg antiques.

  • List and Database News

    Alexis Vogel Cosmetic Buyers This new to market file offers 72,731 12-month buyers of professional cosmetics. The buyer is average age 45, with an average

  • Correction

    A recent item about the Philadelphia Direct Marketing Association incorrectly identified the organization as PIMA, instead of the correct acronym, PDMA.

  • ALC of NY Wins Time Life Files

    ALC of New York LLC has been appointed to represent the list portfolio of Time Life Inc., effective July 6. The appointment involves six lists, including

  • Spiegel Sells Newport News

    Senior Management, in partnership with Golden Gate Capital, has acquired the Newport News catalog from Spiegel Inc. Post closing, the business will continue

  • AOL to Acquire Advertising.com

    America Online Inc. will acquire interactive marketing firm Advertising.com Inc. in a $435 million all-cash transaction. Advertising.com will remain in

  • National Do Not Call Registry Celebrates One-Year Anniversary

    The Federal Trade Commission (FTC) released updated Do Not Call registration and complaint figures yesterday to commemorate the one-year anniversary of