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Chief Marketer Staff

  • Post Office and Ebay Reach Co-Branding Deal

    Ebay Inc. will provide free shipping supplies to its customers through an arrangement with the U.S. Postal Service. Customers can request boxes and tape

  • MCI to Close Telemarketing Centers

    MCI Inc. plans to shutdown four call centers to reduce cost and as a result of the federal Do-Not-Call list, which has grown to 60 million phone numbers.

  • Mail Stream: A Report on Incoming Direct Mail

    Gift cataloger Celebration Fantastic aspires to a festive Fourth of July tone in its Summer 2004 issue. The Colonial Williamsburg Foundation’s Williamsburg gift and home decor catalog features products reproduced from or inspired by 18th and 19th century Williamsburg antiques.

  • AOL to Acquire Advertising.com

    America Online Inc. will acquire interactive marketing firm Advertising.com Inc. in a $435 million all-cash transaction. Advertising.com will remain in

  • Spiegel Sells Newport News

    Senior Management, in partnership with Golden Gate Capital, has acquired the Newport News catalog from Spiegel Inc. Post closing, the business will continue

  • National Do Not Call Registry Celebrates One-Year Anniversary

    The Federal Trade Commission (FTC) released updated Do Not Call registration and complaint figures yesterday to commemorate the one-year anniversary of

  • Sprint Launches B-to-B Campaign

    Sprint has introduced a television and print advertising campaign with the theme “Business is Beautiful Launched earlier this week, the television ads

  • Short Cuts

    HEP Development Services has joined Convio Inc.’s expanding Solutions Partner Program, which offers nonprofits online marketing solutions. Dictaphone

  • California AG Gets Judgment in “Do Not Call” Lawsuit

    California Attorney General Bill Lockyer has reached a settlement in what might be the first lawsuit filed charging a company with violating the national

  • ALC of NY Wins Time Life Files

    ALC of New York LLC has been appointed to represent the list portfolio of Time Life Inc., effective July 6. The appointment involves six lists, including