Chief Marketer Staff
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Best Buy to Market Napster
Best Buy Co. cut a deal with Napster parent Roxio to market Napster’s digital music service in exchange for up to $10 million in Roxio stock. Under the multi-year deal, Minneapolis-based Best Buy will promote Napster with in-store displays and demo …
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Agencies
Taco Bell Gives Away Gas in 12 Markets
With gas prices at an all-time high, Taco Bell hopes that customers will notice its new Big Bell Value Menu as it gives away thousands of gallons of gas. The national Big Bell Value Fill Up promotion will take place in nearly a dozen markets across the …
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Candlestick Naming Rights Up For Grabs
San Francisco officials may seek naming rights for Candlestick Park, the home stadium of the NFL’s 49ers, to raise revenue for the city. According to published reports, four companies are interested in naming rights to the football stadium: low-cost …
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Agencies
Subway’s Four New Warner Bros. Premiums
Subway Restaurants, Warner Bros. Consumer Products and DC Comics are teaming up to introduce a collection of four premiums based on Kids’ WB’s animated series Static Shock. The toys are available through July 4 in Subway Kids’ Pak meals at participating …
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Jack Morton Dies at 94
Event marketing pioneer Jack Morton died June 28 at his home in Vero Beach, FL. He was 94. Morton founded Jack Morton Productions in 1939 in Washington, DC; the agency has grown to become Jack Morton Worldwide, No. 11 in the 2004 PROMO 100 agency …
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Direct Group Acquires Coupon Service Corp.
Direct Group has acquired Coupon Service Corp. of Jersey City, NJ for an undisclosed sum. “In analyzing this transaction, we looked at CSC’s customers
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MeritDirect to Manage Penton Media Files
MeritDirect will assume list management responsibility for the entire Penton Media portfolio. The list properties encompass 1.6 million subscribers within
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Agency.com Acquires Exile on Seventh
Agency.com Ltd. has acquired certain assets of the San Francisco-based online advertising agency Exile on Seventh LLC. Terms were not disclosed. Exile
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DMA Advises E-mailers to Embrace Sender Authentication
Marketers using e-mail should get themselves up to speed on e-mail sender authentication, according to the Direct Marketing Association. The DMA is alerting