Chief Marketer Staff
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Shell Oil Unleashes $30 Million Campaign
In what it calls one of its most significant marketing investments ever, Shell Oil Products U.S. has launched a $30 million integrated marketing communications campaign to introduce its Shell V-Power premium grade gasoline. The program will be supported …
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Kmart Sells 54 Stores to Sears
Kmart Corp. will sell up to 54 stores to Sears, Roebuck & Co. for as much as $621 million. That follows Kmart’s sale of up to 24 stores to Home Depot, announced June 4. In all, Kmart will get $1 billion for fewer than 80 stores, about 5% of the …
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Agencies
Kahlua and Catwoman Hawk the Purrfect White Russian
Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS …
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Agencies
Starbucks Offers Samples to Nation-wide Audience
Starbucks held its first North America sampling day yesterday to let customers taste its new light blended coffee. Customers were invited to visit any U.S. or Canadian retail store to get a free cup of one of three new light blended coffees: Coffee …
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Agencies
Orbitz Launches Summer of Rock Promotion
In celebration of rock ‘n roll, online travel company Orbitz is launching its Summer of Rock promotion, which offers an online, multi-city backstage pass to visit the country’s music landmarks. The Summer of Rock promotion can be found at …
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Agencies
Game Show Network Sends Viewers to Sin City
To build hype for the launch of its new TV series Celebrity Blackjack, Game Show Network (GSN) is launching the online Lucky Stars Sweepstakes. The promotion begins July 1 in advance of the July 5 premiere and runs through July 20. Consumers are offered …
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Panasonic Promo to Drive HDTV Sales
Panasonic has launched a summer promotion to encourage consumers to upgrade to high-definition digital TV, and has tied it in with an initiative launched by the Cable & Telecommunications Association for Marketing. Consumers who purchase selected …
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Interactive Movie Trailers; A New Way to Promote Films
Moviegoers will have a whole new way to experience and interact with promotional movie trailers online beginning this week with the debut of the SmarTrailer. The new technology allows viewers to watch a trailer in its entirety or explore particular …
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News Briefs
WALGREENS: Deerfield, IL, will take part in a 2.5 million direct-mail campaign targeting Hispanic consumers. Walgreens will be part of the August/September co-op mailing of Carmen’s Cupones y Consejos (“Carmen’s Coupons, Tips and Advice”). Walgreens …