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Chief Marketer Staff

  • Agencies

    Gifts for LIFE

    For nearly 15 years, the American Heart Association had a direct mail control package that was successful, a simple single-remit buckslip-style letter.

  • Yankee Candle SVP of Retail Resigns

    Gail M. Flood, senior vice president of retail at Yankee Candle, has resigned. The resignation will be effective after a brief transitional period, according

  • Agencies

    Lillian Vernon to Relaunch Web Site

    Lillian Vernon Corp. will relaunch its Web site in September, just in time for the busy Halloween and Christmas seasons. The Rye, NY cataloger and marketer

  • Agencies

    Tuning In

    Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming

  • ALC Names Bishop Vice President

    ALC Data Management has named Pat Bishop vice president. She most recently served as vice president of new business development with Walter Karl and held

  • British Post Office to Enter Telecom Arena

    The British postal service has joined forces with Cable & Wireless to provide a fixed line phone service for millions of customers throughout the UK.

  • Agencies

    Red Lobster to Upgrade Loyalty Program

    After successfully boosting the ranks of its online loyalty club to more than 700,000, Red Lobster plans to take the next step this fall by enhancing

  • Agencies

    DRINKING BUDDIES

    George Thorogood may like to drink alone, but for many folks, enjoying a fine spirit is something best done in the company of others. Jim Beam Brands

  • Australian DNC List to be Proposed

    The Australian Labor Party has pledged to introduce a national “do not call” list in the country, according to wire service reports. This move comes amid

  • Client Side

    New York City-based Scripps Networks tapped Brooke Johnson as president of the Food Network. BondRewards, Los Gatos, CA, name Brian Anderson president