Chief Marketer Staff
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List and Database News
Chicago Magazine This file of 150,000 subscribers to this city magazine is under new management. The sources are direct mail and agents. Selections: Monthly,
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Agencies
Claria Countersues L.L.Bean Over Spyware Claims
Claria Corp. countersued L.L.Bean June 3 in response to complaints in May by the cataloger/retailer against Nordstrom, J.C. Penney, Atkins Nutritionals
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Yankee Candle SVP of Retail Resigns
Gail M. Flood, senior vice president of retail at Yankee Candle, has resigned. The resignation will be effective after a brief transitional period, according
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Agencies
Lillian Vernon to Relaunch Web Site
Lillian Vernon Corp. will relaunch its Web site in September, just in time for the busy Halloween and Christmas seasons. The Rye, NY cataloger and marketer
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Agencies
Forward March
It may not be as much of an indicator as job creation. But after years of flat spending, direct marketers are again investing in their databases, according
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Agencies
A Tale of Two CEOs
If you follow the news from U.S. Postal Service headquarters, you’ve probably noticed a spate of imminent retirement announcements by many middle and
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Agencies
Red Lobster to Upgrade Loyalty Program
After successfully boosting the ranks of its online loyalty club to more than 700,000, Red Lobster plans to take the next step this fall by enhancing
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Agencies
DRINKING BUDDIES
George Thorogood may like to drink alone, but for many folks, enjoying a fine spirit is something best done in the company of others. Jim Beam Brands
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Agencies
Three’s COMPANY
Corporate financial reports often say less than they really mean. For example, J. Jill attributed a 21.3% increase in first quarter sales to a new emphasis