Chief Marketer Staff

• British Post Office to Enter Telecom Arena

  The British postal service has joined forces with Cable & Wireless to provide a fixed line phone service for millions of customers throughout the UK.

• Agencies

  Data on DEMAND

  The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said

• DISPLAY INNOVATION, VIRAL COUPONING AND GIFT CARD INCENTIVES

  ULTRA-THIN BATTERIES Precisia LLC, a unit of Flint Ink, a privately owned ink maker, has announced a partnership with TBT to develop ultra-thin printed

• Agencies

  letters to the editor

  ALIVE AND KICKING Bob Enlow’s memories of the early days of the Mail Advertising Club of Chicago now the Chicago Association of Direct Marketing are a

• Agencies

  Breeding Mall Rats

  Online shoppers flit from site to site, often doing several searches to find what they need. Lee Jay Lorenzen, founder and CEO of Web site developer Altura

• Speaking Two Languages

  There’s a dichotomy in marketing to the Hispanic community that goes beyond bilingual. Hispanic culture is hip these days, so it influences general marketing

• List and Database News

  Chicago Magazine This file of 150,000 subscribers to this city magazine is under new management. The sources are direct mail and agents. Selections: Monthly,

• Agencies

  A Taste of Hollywood

  IN A HIGHLY anticipated deal, McDonald’s Corp. has joined forces with Sony Connect, Inc., which is angling to be a major player in the digital music world.

• Agencies

  A Tale of Two CEOs

  If you follow the news from U.S. Postal Service headquarters, you’ve probably noticed a spate of imminent retirement announcements by many middle and

• From Junk Box to Inbox

  Can Spam Act, Do-Not-Email, Spam blockers, blacklists, junk mail filters. As technology evolves, so do laws designed to protect consumers from abuse of