Chief Marketer Staff

• Agencies

  A Tale of Two CEOs

  If you follow the news from U.S. Postal Service headquarters, you’ve probably noticed a spate of imminent retirement announcements by many middle and

• Agencies

  PR Personified

  Not only did the new catalog look terrific, but the press kit was a wonder unto itself. With a die cut here, a die cut there, foldouts galore and more

• Agencies

  Covering Their Assets

  The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

• ALC Names Bishop Vice President

  ALC Data Management has named Pat Bishop vice president. She most recently served as vice president of new business development with Walter Karl and held

• Better Off at Number 2

  As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their

• Agencies

  Ad Leaves Buddy in the Dark

  An ad inviting a response doesn’t have to be downright poor to be a makeover candidate. It can be one with good and bad points and lots of room for improvement.

• Xtra

  6/10 Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville

• Agencies

  Playing Politics

  PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

• Bearing Fruit

  The raspberries ripen this month. My family inherited a modest patch of raspberry plants when we bought our house. It has tripled in size the last few

• Agencies

  FTC: Do-Not-Spam Not the Answer

  Spammed if you do, spammed if you don’t was the message the Federal Trade Commission gave Congress last month regarding a proposed national do-not-e-mail