Chief Marketer Staff

• Agencies

  Coke Promo Worries Military Brass

  Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on …

• Burger King CEO Brad Blum Steps Down

  After only 18 months Burger King Corp.’s Chief Executive Officer Brad Blum stepped down from his post. Blum, BK’s eighth CEO in 15 years, was expected to leave the company following weeks of speculation. The company released a statement explaining …

• Kellogg Pulls Spider-Man from CT, NH

  Kellogg Co. has stopped shipping cereal boxes with Spider-Man 2 premiums to Connecticut under pressure from the state’s attorney general. The Spidey-Signal toys have mercury batteries, which are illegal under Connecticut’s Mercury Reduction Act and the …

• Discovery Cruise Line Expands its Kids Club

  Discovery Cruise Line has expanded its Club Discovery kids’ club with larger space on board and learning games and toys targeting traveling children. On Discovery, kids under six years old sail and stay free at a variety of resorts on Grand Bahama …

• Hampton Inn and Suites Drive Consumers to Book Online

  Hampton Inn and Suites is directing family vacationers to its Web site by way of a new partnership with LodgeNet Entertainment Corp. LodgeNet, a provider of interactive television systems and broadband services to the hospitality industry, is driving …

• The History Channel Partners With Intrepid Museum

  The History Channel and New York’s Intrepid Sea, Air and Space Museum have partnered to broaden the public’s understanding of historic events and drive traffic both to the television channel and the museum. A multi-year agreement between them includes …

• Twins, GI Joe Giveaway Draws Little Protest

  Though anti-war groups said they would protest the Minnesota Twins’ GI Joe action figure giveaway, the Major League Baseball team said the toys were rejected by very few fans on Monday. The promotion was part of the Twins’ Armed Services Appreciation …

• U.S. Olympic Team Picks DHL

  DHL has signed on to be the Official Express Delivery and Logistics Provider of the U.S. Olympic Team. As part of the agreement, DHL will provide express delivery services to and from Athens for U.S. athletes, U.S. Olympic Committee staff, volunteers …

• Vente Releases File on Smokers

  Vente, Inc., a compiler of self-reported data, has released the Smoker Responders file, which it says contains the most-comprehensive database of self-reported tobacco users. The data was compiled from online surveys, direct response e-mail marketing …

• Agencies

  Virtual Florida Hitting the Road

  Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found …