The History Channel Partners With Intrepid Museum

Posted on by Chief Marketer Staff

The History Channel and New York’s Intrepid Sea, Air and Space Museum have partnered to broaden the public’s understanding of historic events and drive traffic both to the television channel and the museum.

A multi-year agreement between them includes programming on The History Channel to coincide with special events at the Intrepid; integration into the Cable in the Classroom curriculum; the creation of the Atlantic Crossings museum at the Intrepid; and a dedicated E-mail the Troops station to be housed at the museum.

The cornerstone of the agreement, designed to draw foot traffic to the Intrepid and viewers to The History Channel, is the creation of themed programming and interstitials, which will take an in-depth look at select historical events using the Intrepid as a backdrop. The History Channel will work closely with experts at the Intrepid on the creation and development of the programming.

The agreement also calls for a permanent home for The History Channel at the Intrepid with the addition of The History Channel-branded Atlantic Crossings museum. Additionally, The History Channel will create and distribute curricula to teachers for use through the Cable in the Classroom program in which cable companies and networks provide public schools with free access to commercial-free, educational cable content and new technologies.

The E-mail the Troops station at the Intrepid allows museum visitors to e-mail the men and women of the U.S. Armed Forces stationed around the globe via computers donated by The History Channel.

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