Chief Marketer Staff

• NBC Olympics Promo Goes on 24 Million Solo Cups

  NBC Olympics and Solo Cup Co. have partnered to promote NBC’s 24-hour coverage of the upcoming Athens Olympics with a re-design of Solo’s Greek-styled “Anthora” coffee cups. The promotion puts NBC’s Athens Olympic logo, dates and 24-hour message on …

• Pilot Pen Tennis: “We Hit The Lottery”

  When Pilot Pen Tennis signed 17-year-old Russian tennis player Maria Sharapova back in January to play in its tennis tournament, it knew it had caught a rising star. Now, thanks to Sharapova’s win at Wimbledon, the sport’s grandest stage, Worcester has …

• Ethnic Women’s Buying Power to Hit $1 Trillion by 2008

  Ethnic women will have more than $1 trillion in buying power by 2008, according to a study from Packaged Facts. The 32 million African-American, Hispanic and Asian women in the U.S. have a combined $723 billion in purchasing power. That population will …

• Dannon Names Dalto CEO

  The Dannon Co, Inc. has named Juan Carlos Dalto as president and CEO, effective immediately. Dalto, 39, succeeds Thomas Kunz, 47, who was recently promoted to executive VP of the Groupe Danone Water and Beverage Division. Groupe Danone is the parent of …

• Agencies

  Skymall Incents Airline Passengers to Shop on the Fly

  Skymall, Inc., the in-flight catalog company, is incenting travelers to do some shopping while flying with Continental. For every $1 spent on a purchase from a Skymall catalog, customers get 15 OnePass miles, Continental’s frequent flyer program. …

• Agencies

  VH1 Goes Dancing in the Streets to Promote I Love the 90s

  VH1 will be taking over the streets of Manhattan one day next week to promote the premiere of its I Love the 90s series, which gives viewers a nostalgic, tongue-in-cheek look back at the people, trends and events that defined the decade. Celebrity …

• Agencies

  Dunkin’ Donuts Turbo Ice Challenge in Maine

  Four local celebrities will meet face to face this Sunday at the Dunkin’ Donuts Turbo Ice Challenge for Charity in Maine touting Dunkin’ Donuts’ new Turbo Ice beverage. The event takes place at the Maine Mall parking lot where local radio DJs and two …

• Baseball Team’s Promo Was A Stinker

  The Altoona Curve of the Double-A Eastern League held its “Stink Night—Our Ode to Odor” promotion last night at Blair County Ballpark. Among the highlights: The first 1,000 fans through the gates received a Scratch ‘n Sniff sticker featuring a variety …

• Agencies

  BBC America Presents Coupling Thursdays for Singles

  In order to generate publicity for the fourth season of the sexy U.K. hit comedy series Coupling, BBC America had launched Coupling Thursdays, a group of events that wraps up today in cities across America. Singles in New York, Philadelphia, Chicago and …

• PMA Names New Board Members

  The Promotion Marketing Association, Inc. has named newly elected members to its executive committee and board of directors. Rick Murray, the senior director of strategy marketing for the Country Music Association, has been named as the incoming chair …