Chief Marketer Staff

• Spiegel Catalog, E-Commerce Sales Fall 31% for June

  The Spiegel Group, Downers Grove, IL, reported net sales of $124.1 million for the five weeks ended July 3, a 23% decrease compared to net sales of $160.2

• PDMA Elects Fried-Cassorla as President

  Albert Fried-Cassorla has been elected President of the Philadelphia Direct Marketing Association for the organization’s 2004-2005 term. Fried-Cassorla

• Short Cuts

  MediaBay Inc., a spoken audio media marketing company, appointed Stephen Yarvis and Paul D. Neuwirth as independent directors to the company’s board of

• Ohio AG Reaches Settlement in Shelterguard Lawsuit

  Attorney General Jim Petro reached a settlement of more than $65,000 in a lawsuit against Shelterguard Inc. for violation of federal do-not-call laws.

• Pfizer Signs $1 Million Ad Buy with Radio Disney

  (Promo) Pfizer has signed a $1 million advertising buy with Radio Disney to promote an anti-itch cream to kids and their families. Two sweepstakes will

• Sharper Image Catalog and Internet Sales Increase in June

  Total catalog/direct marketing sales in June for San Francisco-based Sharper Image Corp. increased 42% to $13.3 million, compared to last June’s $9.3

• Digital Lifestyles Group and Alloy Form Hip-e

  Digital Lifestyles Group Inc. and Alloy, Inc. have formed an alliance to launch hip-e, a new teen computing products and services brand slated to debut

• List and Database News

  Sports Publishers of America Team specific fans are available on this list of 51,998 names. The average subscriber is male and between the ages of 35

• Agencies

  Pfizer Signs $1 Million Ad Buy with Radio Disney

  Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener …

• Agencies

  Kellogg Faces Boycott Over Spidey Toy

  A Westchester County executive has called for consumers to boycott Kellogg Co. just days after the company halted cereal shipments to two states, citing environmental concerns. Westchester County Executive Andrew Spano called for the boycott Tuesday …