Chief Marketer Staff

• P&G Taps Starcom, Carat for $4 Billion Account

  Procter & Gamble Co. handed its $4 billion communications account to Starcom MediaVest and Carat. The assignment includes media planning as well as planning for promotions and p.r. “This shift in the planning process allows us to better understand and …

• Agencies

  K-Y Dangles a Double Date with The Bachelorette Duo

  The sexual lubricant brand K-Y is getting romantic, encouraging couples around the country to go on dates via a sweepstakes that awards a double date with The Bachelorette duo Trista and Ryan Sutter. The sweeps ties in to the brand’s National Date Night …

• Live from NCDM: Sears’ CRM Journey

  (Direct Newsline)—In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according to Kristine K. Crow, the Hoffman Estates, IL-based retailer’s senior vice …

• Agencies

  Clear Channel Touts Low-Carb Snacks at Concerts

  Clear Channel Entertainment promotes low-carb treats at its concert venues with a Sweet Seats of Summer promotion. Clear Channel signed Carbolite Foods’ CarboRite as the official low-carb snack for 20 amphitheaters in top markets. Concertgoers can win …

• Agencies

  WGN Sending Fans to Wrigley

  Superstation WGN has launched the Boys of Summer Sweepstakes, a promotion that awards all-expense paid trips to cable subscribers from around the country who can watch their hometown teams battle the Chicago Cubs at Wrigley Field. The contest is a fully …

• Baseball Teams Up for Responsible Drinking Promo

  Major League Baseball and the TEAM Coalition are joining forces to educate fans about the importance of responsible drinking, always buckling up and designating a sober driver. TEAM Coalition has coordinated a league-wide promotion in support of …

• AFL Signs Apparel Deal with Haddad

  Haddad Apparel Group plans to enter into an exclusive three-year retail agreement with the Arena Football League to design, market and manufacture AFL branded apparel and accessories for kids. The agreement will commence with Spring 2005 shipments. …

• Steve Winwood Promo Successfully Targets File-Sharers

  In the midst of the uproar in the music community regarding illegal file-swapping, musician Steve Winwood and Access Hollywood are using free music to drive album sales and traffic to the entertainment news magazine’s Web site. The free eight-minute …

• Rapp Collins Centralizes Operations

  Rapp Collins Worldwide has centralized its North America operations, promoting four executives to division president or chief-officer roles. The Omnicom Group direct-marketing shop named its first chief planning officer and chief creative officer to …

• Lifetime Television Empowers Women to Vote

  Lifetime Television is launching an array of new non-partisan initiatives to empower women of all ages and backgrounds to become part of the democratic process as voters and candidates. Lifetime and its affiliates, Comcast and Time Warner Cable will run …