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Consumer Marketing

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K-Y Dangles a Double Date with The Bachelorette Duo

K-Y Dangles a Double Date with The Bachelorette Duo

Posted on July 15, 2004 by Chief Marketer Staff

The sexual lubricant brand K-Y is getting romantic, encouraging couples around the country to go on dates via a sweepstakes that awards a double date with The Bachelorette duo Trista and Ryan Sutter.

The sweeps ties in to the brand’s National Date Night on Aug. 7.

Now through the end of July, couples can visit K-Y.com and enter the sweepstakes created to celebrate couples who have found ways to keep romance alive.

The winning couple will be flown out to Los Angeles for a two-night, two-day stay at an exclusive hotel. They will then be escorted to an undisclosed location for the double date.

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