Chief Marketer Staff
-
Financial Updates: HSNi, Cabela’s, Golfsmith
First-quarter financial reports from HSNi, Cabela’s, and Golfsmith
-
People in the News: Harte-Hanks, Restoration Hardware, Delia’s, More
Comings and goings at Harte-Hanks, Restoration Hardware, Delia’s, and the ACMA
-
Alice Zea, List Industry Pioneer, Dies at 91
Alice Joy Zea, former president of AZ List Marketing, died May 1. She was 91.
-
Email
Oops! Cautionary E-mail Tales
Learning from our own mistakes, while effective, can be painful. That
-
-
Social
The Social Side of B-to-B
A sense of community—how to build it, maintain it and get customers (and management) to buy-in and engage in it—was on the minds of many at the MarketingProfs B-to-B Forum in Boston this week.
-
Agencies
Pepsi to Roll Two Geo-based Loyalty Efforts for Mobile
Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners
-
Agencies
Macy’s Celebrates Asian-Pacific Trends, Guests Get 15% Off
This month, Macy’s will hold in-store events specific to Asian-Pacific American influences in fashion and style
-
Agencies
BDA Named Premium Vendor for the NCAA; Acquires Evigna
Bensussen Deutsch & Associates, Inc., a top branded merchandise agency specializing in sports and entertainment, has been designated as the Preferred Premium Vendor of the National Collegiate Athletics Association (NCAA)
-
Agencies
National Gift Card Hires Marketing Director
The National Gift Card Corp., an incentive gift card distributor, has hired Jason Abrahams as marketing director for the company