Chief Marketer Staff, Author at Chief Marketer

News Brief-Captain Morgan

Captain Morgan is ready to party on May 15, his 375-ish birthday. The rum brand is partnering with Maxim Magazine to host birthday bashes in Philadelphia, PA, Las Vegas, NV, Chicago, Tampa Bay, FL, and Minneapolis

Agencies

Take Targeting Beyond Basic Reporting

Marketing has also evolved, and what constituted “state-of-the-art” communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting. But, unlike journalists, our questions have changed, and the relationships between questions and answers have become increasingly more significant.

13 Rules Your Brand ID Guide Should Be Enforcing

A brand identity guide can help marketers preserve their revered brand identity, taglines and key messages.

Consumers Still Budget Conscious, Unenthusiastic

Consumers remain cautious about spending money despite the fact that retail sales have shown some gains over the last year

People In The News: Crestline Custom, TM Advertising, SEMPO

Crestline Custom Promotional Products, TM Advertising and SEMPO, the Search Engine Marketing Professional Organization have all made changes to their management.

Agencies

Mail Stream: May 10

GreenandMore

Seven Easy Ways to Grow List Rental Revenue

What can you do as a list owner that doesn’t cost you any money, takes only a little bit of time and effort but will increase your list rental revenue and help grow your customer base? Here are some simple ideas that still work, even in today’s competitive and complex data and media sales environment.