Chief Marketer Staff, Author at Chief Marketer

Carmen’s Coupons to Mail 2.5 Million Efforts in August

Carment

NASCAR Teams With Cartoon Network

NASCAR and Cartoon Network have teamed to develop the NASCARtoon Racing brand, a customized on-air and online campaign sponsored by Kellogg’s and designed to engage young fans with the excitement of NASCAR racing through the familiarity of their …

Agencies

RadioShack Dangles Universal Orlando

RadioShack is sending 140 lucky winners on free trips to Universal Orlando as part of a July sweepstakes to drive in-store traffic. From now through July 29, customers can visit any participating RadioShack store and pick up a registration form or visit …

Kraft Revenues, Marketing Spending Up

Kraft Foods’ net revenues rose 4.6% to $8.2 billion for the second quarter, even though volume was up only 3.6%. Kraft raised cheese prices 5% to 15% to half compensate for higher commodity costs, especially in dairy. Kraft boosted marketing spending …

PepsiCo Reports 8% Jump in 2Q Revenue

PepsiCo reported second quarter revenue of $7.1 billion, an 8% jump over the same period last year. Income was $1 billion, up 12% from $944 million in the second quarter of 2003. The quarter ended June 12. The company said volume was strong during the …

Scholastic Appoints Linda B. Keene as EVP-Marketing

Linda B. Keene, a seasoned marketing executive and member of Scholastic’s board of directors, will leave the board to join the company as executive VP-marketing, effective immediately. Keene will succeed Dick Spaulding, who has been with the company for …

News Briefs

Kellogg Drops Mercury Batteries Following Complaints

Kellogg Co. will stop using mercury batteries in promotional premiums as part of an agreement with New York Attorney General Eliot Spitzer. Kellogg also will help consumers recycle mercury batteries in past premiums. The brouhaha began when Connecticut …

Will Slim-Fast Replace Whoopi?

Slim-Fast Foods Co. has no plans to hire another celebrity spokesperson after dropping actress Whoopi Goldberg from ads last week. Slim-Fast said it would pull TV and print ads featuring Goldberg following her comments on President George Bush at a …

Consumer Watchdog, Howard Beales, to Leave FTC

J. Howard Beales, the director of the bureau of consumer protection for the Federal Trade Commission, will leave his post Aug. 6 to return to academic life as associate professor of strategic management and public policy at George Washington University. …