Chief Marketer Staff
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E-Dialog Purchases MBS for $22.5 Million
E-Dialog, an Internet marketing services firm, has acquired MBS, a database marketing services firm, for $22.5 million.
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China Online Commerce to Top $100 Billion: Report
E-Commerce and overall Internet use in China are growing rapidly as more and more people are using the medium, according to a survey from Boston Consulting Group.
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People in the News
Online luxury marketer Gilt Group and Internet marketing services provider Trade Double have both hired chief financial officers.
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Email
Four Things E-mail Can Learn from Social Media
For e-mail to serve the sender well, it must take a few cues from what we find so attractive about social media to begin with
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Gatorade Takes High School Athletes Through G-Series Paces
Gatorade is wrapping up a tour next week in Colorado that has traveled to nine high schools with a mobile locker room to educate athletes on the importance of proper hydration—and if they need to rehydrate to turn to its G-Series
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Sprint, Others, Use Contests, Thumb Socks to End Texting While Driving
In an ongoing effort to alert young drivers to the dangers of texting while driving, Sprint, with support from “The Oprah Winfrey Show” has launched a nation-wide campaign called “Thumb Wars”
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News Brief-CoverGirl
COVERGIRL: has signed multi-platinum singer-songwriter Taylor Swift as its latest face for the brand