Chief Marketer Staff

• Survey: B-to-B Interactive Marketing Goes Social

  Are you LinkedIn with your customers? Do you Tweet? These are the questions B-to-B marketers will increasingly be asked by customers, prospects, partners and their own bosses, as the discussion between seller and buyer moves further out onto the Internet than ever before

• Email

  E-mail Marketers Focus on Creative Over Lists

  Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.

• Agencies

  Broker’s Roundtable: USPS Summer Sale Tips

  Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

• Agencies

  DMA Elects New Chair, Vice Chair: Other Board Seats Open

  The Direct Marketing Association

• Agencies

  PRC Seeks Research on Value of Postal Service

  The Postal Regulatory Commission has begun seeking research proposals to quantify the social value of the U.S. Postal Service. The PRC seeks explore such matters as the costs and/or benefits of the USPS

• Agencies

  The Vermont Country Store Co-Founder Dies At 99

  Mildred Ellen Orton, who along with her husband Vrest launched The Vermont Country Store catalog in 1945 and opened a retail outlet in 1946, died at her home in Weston, VT on May 6. She was 99.

• People In The News: Kaboodle, CognitiveData

  CognitiveData and Kaboodle have made changes to their executive leadership.

• McDonald’s CMO Mary Dillon Heads to U.S. Cellular as CEO

  Mary Dillon, the CMO and executive vice president of McDonald’s, is leaving. She has accepted a position as president and CEO of U.S. Cellular Corp

• Subway, Bud Light to Sponsor Rugby Championship

  Subway and Bud Light have signed on as sponsors of the first USA 7’s Rugby Collegiate Championship Invitational

• Former J.C. Penney Marketing VP Joins Chico’s

  Chico’s FAS, Inc. has hired Laurie Van Brunt as brand president for the Soma Intimates brand. The position begins May 17