Chief Marketer Staff

• 13 Rules Your Brand ID Guide Should Be Enforcing

  A brand identity guide can help marketers preserve their revered brand identity, taglines and key messages.

• Consumers Still Budget Conscious, Unenthusiastic

  Consumers remain cautious about spending money despite the fact that retail sales have shown some gains over the last year

• People In The News: Crestline Custom, TM Advertising, SEMPO

  Crestline Custom Promotional Products, TM Advertising and SEMPO, the Search Engine Marketing Professional Organization have all made changes to their management.

• Agencies

  Mail Stream: May 10

  GreenandMore

• Seven Easy Ways to Grow List Rental Revenue

  What can you do as a list owner that doesn’t cost you any money, takes only a little bit of time and effort but will increase your list rental revenue and help grow your customer base? Here are some simple ideas that still work, even in today’s competitive and complex data and media sales environment.

• Financial Updates: Sport Supply Group, Brookstone, PC Mall

  Quarterly top-line and bottom-line results from direct marketers Sport Supply Group, Brookstone, and PC Mall

• Advertise on Chief Marketer

  For Advertising Inquiries on the Chief Marketer Network Contact: Leslie Bacon, Group Publisher, Chief Marketer Network- PROMO, Chief Marketer, DIRECT, Multichannel Merchant 203-358-4145leslie.bacon@penton.com …

• Subscribe to Chief Business Marketer

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• Southern Fulfillment Services, QC Supply Make Acquisitions

  Southern Fulfillment Services solidifies its presence in the food gifts market, while QC Supply buys a specialist supplier

• Digital River Acquires Fatfoogoo for $10 Million

  Digital River, the online marketing services company, has acquired Fatfoogoo, a Vienna-based, online commerce service and game technology provider, for $10 million.