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Chief Marketer Staff

  • List and Database News

    Sail Boat Owners A total of 66,594,sailboat owners are available on this compiled list. Selections: Gender, length, state/SCF/ZIP Price: $70/M Contact:

  • E-Mail Resistance, DNC Woes Boost Mail’s Fortunes: Study

    Spending on traditional direct mail is forecast to grow by 5.5% annually between 2003 and 2008, according to the Veronis Suhler Stevenson. This growth

  • Direct Group Upgrades Printers

    Direct Group, a direct mail services firm, has upgraded its direct mail facility with 16 IBM Infoprint 4100 Advanced Function Printing high-speed, high-volume

  • CoolSavings Launches Lead Generation Network

    CoolSavings, the online marketing services firm, has launched its new Lead Generation Network Services. Through this system, advertisers can reportedly

  • Mail Stream: A Report on Incoming Direct Mail

    Carol Bond Health Foods gets itself noticed with the size of its Spring/Summer 2004 catalog, a massive 13-1/2″ x 10″ 24-page book. “Dog Day” — the day when a guide dog is first introduced to his or her new companion — is the central theme of a new mailing from Guide Dogs of America.

  • Short Cuts

    Quebecor World Logistics is investing in the co-mail technology to reduce costs for short- and medium-run magazine and catalog publishers. With this investment,

  • Penney Internet Sales Rise 30% in July

    JC Penney reported combined catalog and Internet sales decreased 1.1%, although Internet sales rose more than 30% for July, according to wire service

  • Penney Internet Sales Rise 30% in July

    JC Penney reported combined catalog and Internet sales decreased 1.1%, although Internet sales rose more than 30% for July, according to wire service

  • Grey Healthcare Group Acquires Hurd Studios

    Grey Healthcare Group has acquired Hurd Studios, a healthcare visual communication and marketing firm, for an undisclosed sum. Jane Hurd, founder and

  • Correction

    Monday’s Loose Cannon column (