Chief Marketer Staff
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Agencies
Broker’s Roundtable: USPS Summer Sale Tips
Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
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Agencies
PRC Seeks Research on Value of Postal Service
The Postal Regulatory Commission has begun seeking research proposals to quantify the social value of the U.S. Postal Service. The PRC seeks explore such matters as the costs and/or benefits of the USPS
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Agencies
The Vermont Country Store Co-Founder Dies At 99
Mildred Ellen Orton, who along with her husband Vrest launched The Vermont Country Store catalog in 1945 and opened a retail outlet in 1946, died at her home in Weston, VT on May 6. She was 99.
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People In The News: Kaboodle, CognitiveData
CognitiveData and Kaboodle have made changes to their executive leadership.
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McDonald’s CMO Mary Dillon Heads to U.S. Cellular as CEO
Mary Dillon, the CMO and executive vice president of McDonald’s, is leaving. She has accepted a position as president and CEO of U.S. Cellular Corp
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Subway, Bud Light to Sponsor Rugby Championship
Subway and Bud Light have signed on as sponsors of the first USA 7’s Rugby Collegiate Championship Invitational
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Former J.C. Penney Marketing VP Joins Chico’s
Chico’s FAS, Inc. has hired Laurie Van Brunt as brand president for the Soma Intimates brand. The position begins May 17
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News Brief-Captain Morgan
Captain Morgan is ready to party on May 15, his 375-ish birthday. The rum brand is partnering with Maxim Magazine to host birthday bashes in Philadelphia, PA, Las Vegas, NV, Chicago, Tampa Bay, FL, and Minneapolis
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Agencies
Take Targeting Beyond Basic Reporting
Marketing has also evolved, and what constituted “state-of-the-art” communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting. But, unlike journalists, our questions have changed, and the relationships between questions and answers have become increasingly more significant.