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Chief Marketer Staff

  • Email

    Energize Your E-mail Subscriber Form

    It’s an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible

  • Benjamin Moore Puts $11 Million into Social Networking

    Benjamin Moore is going after its large fan base—and new customers—with a $15 million campaign, of which 76% is earmarked for social networking.

  • Visa Unveils FIFA App, McDonald’s Rolls Promos

    Visa is looking to maximize its partnership with the 2010 FIFA World Cup by launching a social media app that lets fans customize match viewing schedules and other options

  • Mobile

    Food Web Sites and Mobiles Lead Consumers to Bargains

    More consumers are turning directly to consumer packaged goods companies to find deals and discounts

  • News Brief—Jamba Inc.

    Jamba Inc. has hired Julie Washington as vice president of consumer products, licensing and growth initiatives

  • Lead Gen Tips for the Information Age

    The good news about lead generation for B-to-B marketers is that, increasingly, the leads are generating themselves. The news that will prove more difficult for most sellers to hear? Once those leads have taken control of your sales process, they won’t want to let go

  • Cisco Connects with Social Media Marketing

    Cisco Systems could be considered a pioneer in social media. But whether your enterprise isa global high-tech titan or not, there’s a lot to learn from the San Jose, CA-based company’s efforts. Chief Business Marketer talked to LaSandra Brill, senior manager of global social media, about how Cisco is creating a social media strategy with a marketing mission

  • In Brief: ABC Supply, Systemax

    ABC Supply Co. agrees to buy competitor Bradco Supply Corp., Systemax posts double-digit first-quarter growth

  • Survey: B-to-B Interactive Marketing Goes Social

    Are you LinkedIn with your customers? Do you Tweet? These are the questions B-to-B marketers will increasingly be asked by customers, prospects, partners and their own bosses, as the discussion between seller and buyer moves further out onto the Internet than ever before

  • Email

    E-mail Marketers Focus on Creative Over Lists

    Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.