Chief Marketer Staff

• Agencies

  Broker’s Roundtable: Is Mail-Date Protection Still Important?

  Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

• Agencies

  Kraft Singles Steps Up for Second Minor League Ball Promo

  For the American pastime, some love from the big name in American cheese. For the second year in a row, Kraft Foods is partnering its Kraft Singles

• Agencies

  Rymax Strikes Deal with Publisher/Music Company

  Rymax Marketing Services, Inc., the largest manufacturer’s representative in the incentive industry, has signed an exclusive partnership with Sharon O’Connor’s Menus and Music Productions

• Agencies

  P&I Postscripts

  SAMSUNG ELECTRONICS AMERICA: has formed a partnership with ApplianceRebate.com to bring a new online tool to help consumers find rebates available on select Samsung home appliances

• Agencies

  Abercrombie & Fitch Cuts Loss As Direct Activities Flourish

  Abercrombie & Fitch Co. recorded a net loss of $11.8 million during the first quarter of 2010, an improvement over the $59.2 million net loss it reported a year earlier

• Pedigree’s Crazy Pet Owners: 2010 IMA Award Winner

  2010 IMA Award Winner, Promotional Web Site | Pedigree suggests that 4 million people adopt dogs

• Squaw Valley USA’s 50/60 Pass Paid Search Campaign : 2010 IMA Awards

  2010 IMA Award Winner, Search Engine Marketing | Squaw Valley ski resort doubles number of season passholders and cut their age in half with 50/60 paid search promotion

• Yamaha Watercraft: 2010 IMA Award Winner

  2010 IMA Award Winner, Mobile Marketing | Yamaha’s Watercraft division, which sells boats, wave runners and other products to adults of all ages, wanted to expand its mobile offerings with a multi-layered mobile campaign and in-depth WAP site providing news and other product information

• Pier 1 Clicks to Bricks Campaign: 2010 IMA Award Winner

  2010 IMA Award Winner, Search Engine Marketing | When the recession took hold, retailers were hit particularly hard, and Pier 1’s marketing team found themselves taking a new look at how online media could help

• Subway parlays a game of Scrabble into a simple seven-letter word: SUCCESS

  2010 IMA Award Winner, Promotional Web Site | Quick-food restaurant Subway of Canada was looking for a promotion that would get their customers excited about their brand and generate increased sandwich and 21-ounce Coca-Cola fountain-drink sales from April to June, a time of year when sales were traditionally low