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Chief Marketer Staff

  • Short Cuts

    Rainmaker Systems Inc., a provider of online sales and marketing programs, has named Bradford Peppard to its board of directors.

  • List and Database News

    A listing of mailing list availabilities.

  • Live from the Holiday Toy Preview: “Hot Dozen” Toys this Holiday Season

    As the lucrative and hectic toy-buying season gets underway, the brightest, most innovative toys were on display yesterday during a preview of the hottest toys for this holiday season. Twelve toys had been singled out by Toy Wishes magazine as the “Hot …

  • Wal-Mart to Add 500 Stores

    Wal-Mart Stores plans to add 500 stores by February 2006, about half of them supercenters selling groceries. Wal-Mart will open 240 to 250 supercenters; about 160 of the supercenters will involve expansion or relocation of existing discount stores. The …

  • PlayStation Pushes ‘Race to the Polls’

    In an ongoing effort to get young people to register and ultimately head to the voting booth, PlayStation has joined with Russell Simmons and the Hip-Hop Summit Action Network (HSAN) for “Race to the Polls.” According to the Center for Information and …

  • Pixar Lends Incredibles Stars for Partners’ Ads

    Pixar Animation Studios’ holiday film The Incredibles will get a reported $150 million in marketing support from partners including Kellogg, McDonald’s, Procter & Gamble, Safeway, Samsung, SBC Communications and Toys ‘R’ Us. In a twist on the usual …

  • Cranium Samples Games via Partners

    The board game Cranium gets an unusual five-month sampling push via partnerships with seven diverse brands. Seattle-based Cranium, Inc. has signed deals with Columbia Crest winery, Delta Airline’s Song division, Kentucky Fried Chicken, Land O’Lakes, …

  • Toyota Giving Away Movie Tickets

    Toyota Motor Sales USA, Inc. will give away a pair of movie tickets to customers spending $20 in parts or service at participating Toyota dealerships in its Take 2 Movie Ticket Giveaway, which runs through Oct. 31. The movie ticket giveaway is the …

  • Seahawks Sign Deal with Wells Fargo

    The Seattle Seahawks have reached a multi-year sponsorship deal with Wells Fargo that will give the banking services company naming rights to specific parts of its stadium, Qwest Field. Financial terms were not disclosed. The club level that encompasses …

  • Canon Sends Postcards From Yellowstone

    The makers of Canon cameras have joined with the Yellowstone Park Foundation to help visitors to the national park send digital postcards of their visits. Yellowstone e-postcards, which can be selected, written and sent from a computer with the click of …