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Chief Marketer Staff

  • Agencies

    Alcone Puts Damiano at Premiums Helm

    Alcone Marketing Group has tapped Frankel veteran Ray Damiano to lead its burgeoning premiums division. Damiano becomes president of Alcone Merchandise, a new post at the division that was formed in August. Alcone also will add staffers in its Irvine, …

  • Agencies

    InterContinental Launches Travel Agent Program

    InterContinental Hotels Group is giving travel professionals free weekend stays in an effort to increase awareness of its Latin America properties. The Hotels On Us incentive will run through March 31, and allows travel professionals the opportunity to …

  • Agencies

    Marriott Reduces Reward Points for Fall Destinations

    Marriott Reward members are learning that they won’t have to ante up as many points this fall to stay at destinations popular at this time of year. Members can use up to 33 fewer points when booking what’s called Fall PointSavers with destinations that …

  • Agencies

    NFL and PGA Offer Incentives With the Aloha State

    The National Football League and Professional Golf Association Tour are offering for the first time corporate incentive packages centered around events in the Hawaiian Islands. The NFL customizes its package around the annual Pro Bowl in February, and …

  • Agencies

    Gift Cards Oust Cash in Gift Giving

    American consumers would prefer to give electronic gift cards as gifts over cash or paper gift certificates. Some 52% of respondents to a recent survey preferred giving gift cards versus 38% who said cash and 11% who indicated gift certificates, …

  • Kroger Launches Loyalty MasterCard

    Kroger Co. is testing a combination credit-and-loyalty card in two markets, with plans to add other markets next year. The 1-2-3 Rewards MasterCard has a tiered rewards structure. Cardholders earn three points per $1 spent on Kroger’s private-label …

  • Agencies

    Reuters Rolls Global Recognition Program

    This just in: Reuters has launched its first global recognition program, to be rolled out to 14,700 employees in more than 90 countries. The Living FAST Recognition Program recognizes employees and teams who exceed expectations in demonstrating and …

  • Web Moves Up As Channel of Choice for Catalog Recipients: Study

    The Internet is moving up as the preferred channel for sales spurred by catalog recipients. Only 43% of purchases spurred by catalog mailings were done at the catalog

  • Parexel Acquires Integrated Marketing Concepts

    Parexel International Corp. has acquired Integrated Marketing Concepts, a marketing and communications service firm. Details of the transaction were not disclosed.

  • Emarketer Anticipates 27.6% Online Sales Increase

    Emarketer, an Internet business statistics firm, has predicted that online retail sales during fourth quarter 2004 should amount to $22.34 billion, up 27.6% from the $17.51 billion realized a year ago.