Chief Marketer Staff

• Miller Signs $100 Million Deal With Univision

  Miller Brewing Co. has struck a $100 million deal to reach Hispanics via commercials and sponsorships on Spanish-language broadcaster Univision Communications, Inc., a major step in its efforts to reach the Latino market. The three-year agreement …

• R.J. Reynolds Settles for $1.5 Million Over KOOL Promo

  R.J. Reynolds Tobacco Co. reached a $1.5 million settlement last week with attorneys general in three states over a cigarette promotion for its KOOL brand. AGs from New York, Illinois and Maryland had charged that Brown & Williamson—which merged with …

• Delta Hires Ogilvy & Mather Amid Bankruptcy Concerns

  As grim predictions suggest that Delta Air Lines is likely to file for bankruptcy protection within weeks, the airline last week selected Ogilvy & Mather Worldwide to create a long-term advertising and branding campaign. The company also named media …

• Anheuser-Busch Debuts Beer with Caffeine

  Bud has a new friend. B-to-the-E is the latest Anheuser-Busch product and the first from the company for those seeking a jolt from their beer. The beer maker has infused beer with caffeine, guarana and ginseng along with select hops and flavors of …

• Agencies

  Hot Maximas Melting NY and LA

  Nissan Motor Corp., USA is positioning its 2005 Maximas in live street scenes that will create an effect of an urban meltdown, causing nearby objects such as street lamps, trash cans and parking meters to appear to melt and droop. The company said the …

• Agencies

  Domino’s Doubles Up in NYC

  Domino’s Pizza pulled double-duty in New York City yesterday with a one-day, one-market blitz to support the national launch Doublemelt Pizza. Oct. 11 was officially dubbed “Domino’s Pizza Double Day” by Manhattan Borough President C. Virginia Fields. …

• Birds Eye Readies Packaging, P.R. Push

  Birds Eye Foods this month launches new packaging for its frozen vegetables, kicking off a major p.r. campaign. The p.r. push is timed to coincide with new dietary guidelines due out in early 2005. The U.S. Department of Agriculture’s Dietary Guidelines …

• GameStop Sponsoring Major League Gaming

  GameStop Corp. has signed as the presenting sponsor for the second half of the Major League Gaming 2004 season in a deal worth $100,000. The deal gives GameStop, a specialty entertainment software and video game retailer, a direct connection with the …

• Agencies

  AutoTrader.com and Audi Team Up

  AutoTrader.com and Audi’s used car division will team up on the “Race to the Finish Line!” sweepstakes. Appearing on AutoTrader.com Dec. 31, the promotion invites online shoppers to visit Audi dealerships to take a test drive of an Audi Certified …

• Radiate Entertainment Names Brakl to New Marketing Post

  Radiate Entertainment Group has hired Vicki Brakl as VP-marketing, a new post at the Los Angeles shop. Brakl most recently was VP-sales and marketing at packaging firm Smyth Cos., Minneapolis. She had been senior marketing manager for PepsiCo’s Safeway …