Chief Marketer Staff
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List and Database News 10/14./04
10/14List and Database News
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Pushing the Envelope: TV Mis-Guide
The new programming season has started—and sadly, Hollywood executives continue to think viewers are more interested in lawyers, doctors and forensic specialists than list brokers, database managers and copywriters. Fools.
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Agencies
Top Brands Gearing Up for NBA’s China Games
Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald’s locations in China get a poster like the one above McDonald’s, Budweiser, The Coca-Cola Co., Eastman Kodak …
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Agencies
Pizza Hut Adds Games to the Menu
Pick your partner. This month at Pizza Hut customers can play games from Patch Products before, during or after they eat. Malarky and Buzzword games will be touted on table tents at Pizza Huts’ 1,300 dine-in locations across the country. The tents …
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Agencies
Baskin-Robbins Launches Little Cakes
Baskin-Robbins this week launches ice cream Cake Treats with cable TV and print ads and an online sweeps. The Piece of Cake sweeps lets players choose their grand prize: a personal chef, trainer, or assistant. (First prize choices are lawn service, home …
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Agencies
StonyField Sweeps Dangles “Healthy” School Vending Machines
StonyField Farm’s has a sweepstakes underway where schools can win “healthy vending machines.” The sweeps is promoted on the lids of its yogurts and sends principals, teachers, parents, food service directors, school board members and others to …
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Agencies
Boost Mobile Dangles Concerts for Teens
Nextel Communications targets high school students in eight markets with a rock ‘n roll sweeps for its Boost Mobile division. The Back to School Rock sweeps lets kids in Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco and …
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Rally’s Signs with New Orleans Hornets
Rally’s will be the “official” burger of the National Basketball Association team the New Orleans Hornets. The multi-year deal gives Rally’s two restaurants inside the New Orleans Arena, which will be open for Hornets games, New Orleans VooDoo Arena …
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News Briefs
GENERAL MILLS: Minneapolis, has extended its contract for Boodle online coupons, which are distributed via 250 newspapers’ Web sites. General Mills tested the service this summer via Boodle owner Consumer Networks, San Diego. It’s “a way for us to reach …
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Agencies
McDonald’s Takes Monopoly Online
McDonald’s Corp. launched its latest edition of Monopoly this week, with Best Buy and Hasbro returning as partners. McDonald’s brings Monopoly online this time The Monopoly Best Chance Game 2.0 adds an online overlay for the first time. Game pieces on …