Chief Marketer Staff

• InfoUSA Revenue Up 17% in Third Quarter

  InfoUSA posted revenues of $90.2 million in the third quarter ended Sept. 30, up 17% versus the $77.4 million posted in the prior year’s quarter.

• Online Personalization Still Lacking: Survey

  Sixty-percent of respondents to a new survey offer no personalization in their e-mail or Web marketing efforts.

• List and Database News

  A compendium of mailing list availabilities.

• McDonald’s Drops Golden Arches in U.K. Ads

  McDonald’s is temporarily dropping its globally recognized Golden Arches logo in ads in the U.K starting this Friday in an attempt to change customer’s perceptions. The two-week campaign is called “Change” and carries the tag line “McDonald’s. But not …

• Shell Giving Away Cars to Promote MasterCard

  Shell Oil Products U.S. is giving away cars and gasoline in a fall sweepstakes promotion with MasterCard International. Designed to drive traffic to Shell-branded gasoline stations and generate increased applications for the Shell MasterCard from Citi …

• Starbucks CEO Retires

  Starbucks Corp.’s president and CEO Orin Smith plans to retire next March. He will be succeeded by Jim Donald, the company’s president of North America. The changes takes effect March 31, 2005. Smith, 62, joined Starbucks in 1990 when the company had 45 …

• Agencies

  Animal Planet Dangles Macy’s Thanksgiving Parade

  Animal Planet has launched a sweepstakes touting a trip to the Macy’s Thanksgiving Day Parade. The winners also gets to meet Crocodile Hunter Steve Irwin and four investigators from Animal Planet’s Heroes programming, Animal Precinct, Animal Cops: …

• Mailers Hope Congress Can Pass Postal Relief

  (Direct Newsline)—Mailing industry groups are hoping against hope that Congress will be able to pass some “emergency” postal reform legislation after the election that could stave off postal rate hikes of 15% or more. Several are stepping up efforts to …

• UCLA Signs with ISP Sports

  The UCLA Department of Athletics has signed ISP Sports, a collegiate sports marketer, as its marketing agency effective July 1, 2005. The work includes all sales and marketing opportunities associated with UCLA sports. Beginning next summer, ISP Sports …

• News Briefs

  FEDEX CORP.: will sponsor Joe Gibbs Racing’s No.11 Chevrolet for the 2005 NASCAR Nextel Cup Series season. The car will have four different designs during the season, each representing one of FedEx’s core operating companies: FedEx Express, FedEx …