Chief Marketer Staff

• What’s Working in E-Mail Acquisition

  Marketers discuss e-mail acquisition strategies

• Children’s Place Buys Disney Stores

  The Children’s Place Retail Stores, Inc. plans to acquire the Disney Store chain in North America. The Children’s Place did not disclose the price it will pay for the 313 stores but did say that it plans to invest $100 million in the remodeling and …

• Agencies

  Merrill Lynch Dangles Million Dollar Makeover

  Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize …

• L’Oréal Hires Kyan Douglas as Spokesperson

  Kyan Douglas L’Oréal has signed Kyan Douglas of Queer Eye for the Straight Guy as its spokesperson and consultant. The beauty expert becomes the cosmetics makers first spokesperson for all categories: cosmetics, skincare and hair products for both …

• Agencies

  Victoria’s Secret Gives Tickets to The O.C. Screenings

  Victoria’s Secret is handing out free tickets to college students to the first two episodes of the second season of The O.C. Team Pink, or Victoria’s Secret brand ambassadors, from 19 colleges across the country will give away the tickets at their local …

• Agencies

  Walgreens Tour Touts Health Screenings

  It’s officially flu season. Walgreen Co. today begins its Walgreens Wellness Tour, offering free health screenings. Next best thing to a house call The tour—a first for the drugstore chain—will hit 45 markets with nine sponsors and a portable lab that …

• M.A.C. Makeovers Tout Halloween Looks

  M.A.C Cosmetics is doing what it does best this Halloween: making up faces. M.A.C. masks The cosmetics brand has created 25 different looks for Halloween—from ghoulish to feminine to downright scary—and is highlighting them on its Web site, …

• Kraft Sales Up for Third Quarter; Boosts Marketing Spend

  Kraft Foods’ third-quarter sales rose 4.7% to $7.8 billion, thanks in part to a $160 million marketing boost. Kraft has spent an additional $400 million on marketing so far this year, and expects to add another $125 million to $175 million to its …

• Colgate Reports Record Market Share

  Colgate-Palmolive’s third-quarter sales rose 6.8% to $2.7 billion, due in part to new products and additional marketing support in the U.S. Colgate’s strongest performance is in its flagship category, toothpaste: Market share is a record 37.3% for the …

• Agencies

  Sears Kicks Off Sweeps to Promote Converted Stores

  Sears, Roebuck and Co. has converted 28 of its Sears Hardware stores into Sears Appliances and Hardware stores, and is running a pair of sweepstakes in each of those stores to promote the change. Consumers can enter a drawing for a $1,000 shopping spree …