Chief Marketer Staff

• Agencies

  Bigger Carts Mean Better Shoppers

  Most retailers are adept at persuading shoppers to buy a particular item. Increasing the lifetime value of customers by turning those one-off item purchases

• Social

  Editor’s Note: Seasonal Shifts

  SPRING IS A TIME OF CHANGE. If you’re a parent, that means getting ready for the leap from the school year schedule to camp, swimming lessons and other

• Pit Stop Promo

  Think you could drive halfway across the country living off only the food and fuel you can buy in convenience stores? 7-Eleven says yes, and they’re posting

• Social

  Ice, Custard, Happiness and Social Media

  Ice, Custard, Happiness is the slogan for Rita’s Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.

• Heeding the Call

  FLOOD WATERS ARE RISING. Civilians are stranded. The governor has declared a state of emergency. You’re getting dropped right in the middle of it. Social

• Mothers of Invention

  CALL IT CAUSE MARKETING WITH AN AGENDA: Kimberly-Clark has launched a program to hand out start-up cash to moms with new business ideas, to support homegrown

• Agencies

  Idea to Steal

  L’Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The

• CRM MISSION CONTROL

  In many companies, the question of which department oversees customer relationship management is a tricky one. Marketers work with the system on a daily

• Email

  Eye on Deliverability Monitoring

  Given the vital importance of deliverability to your e-marketing efforts, it’s not surprising there are so many tools to help gauge deliverability rates

• TRY THIS

  CPG FIRMS TAKE NOTE: The U.S. Postal Service wants to deliver your product samples. In May, the Postal Service began mailing 200,000 USPS-branded boxes