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Chief Marketer Staff

  • New Products and Services

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  • Short Cuts

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  • List and Database News

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  • Listline e-Newsletter

    Abercrombie & Fitch Co. has chosen Mokrynskidirect to manage the Abercombie & Fitch Retail Buyers list. It contains the names of more
    than 1 million parents and grandparents from the last 12 months who spent an average of $75 per purchase for children ages 10 through 17.

  • Ask Jeeves Serves Up 3Q Profit Hike

    Ask Jeeves Inc. reported a 70% increase in net income and a 278% jump in revenue for third quarter 2004, attributing those results to the acquisition of another search engine company and to strong growth in the paid-search market.

  • Acxiom Acquires ChinaLOOP

    ChinaLOOP has been acquired by Acxiom Corp. Terms were not disclosed.

  • DMA Offers Guidance on FTC List Settlement Actions

    The Direct Marketing Association has released guidance regarding the Federal Trade Commission settlement actions in August regarding marketing lists.

  • Martha’s Third Quarter Direct Revenues Dip

    Martha Stewart Living Omnimedia Inc. reported direct response/Internet revenues in the third quarter of $6.2 million, compared to $6.6 million in the same period a year ago.

  • USPS, Discover Sign Agreement

    The U.S. Postal Service has entered into a negotiated service agreement (NSA) with Discover Financial Services Inc.

  • Short Cuts

    Mayor Richard M. Daley has proclaimed Wed., Nov. 10 as “Chicago Association of Direct Marketing Day in Chicago,” in honor of the association’s 50 years of continuous service to the city