Chief Marketer Staff

• National Fundraising Names Hardy Account Executive

  National Fundraising Names Hardy Account Executive

• New Products and Services

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• Short Cuts

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• List and Database News

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• Listline e-Newsletter

  Abercrombie & Fitch Co. has chosen Mokrynskidirect to manage the Abercombie & Fitch Retail Buyers list. It contains the names of more
  than 1 million parents and grandparents from the last 12 months who spent an average of $75 per purchase for children ages 10 through 17.

• Ask Jeeves Serves Up 3Q Profit Hike

  Ask Jeeves Inc. reported a 70% increase in net income and a 278% jump in revenue for third quarter 2004, attributing those results to the acquisition of another search engine company and to strong growth in the paid-search market.

• Acxiom Acquires ChinaLOOP

  ChinaLOOP has been acquired by Acxiom Corp. Terms were not disclosed.

• DMA Offers Guidance on FTC List Settlement Actions

  The Direct Marketing Association has released guidance regarding the Federal Trade Commission settlement actions in August regarding marketing lists.

• Martha’s Third Quarter Direct Revenues Dip

  Martha Stewart Living Omnimedia Inc. reported direct response/Internet revenues in the third quarter of $6.2 million, compared to $6.6 million in the same period a year ago.

• USPS, Discover Sign Agreement

  The U.S. Postal Service has entered into a negotiated service agreement (NSA) with Discover Financial Services Inc.