Chief Marketer Staff
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Agencies
Phone Card Sweeps are the Cat’s Meow
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical
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Agencies
News briefs/directmag.com
10/19 Direct marketers boosted their bottom lines during the third quarter, according to a quarterly business review by the DIRECT MARKETING ASSOCIATION. Companies averaged a revenue index of 62, roughly the same as the third quarter of 2003. (In the …
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Leading the Pack
Despite my laptop and cell phone, I try to catch up on my reading in airport terminals and in-flight. Not long ago, on my way to the Motivation Show in
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Shades of Grey
WPP Group’s promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,
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Listline e-Newsletter
Coincide Media LLC has released a list of 12,991 subscribers to the new magazine LowCarb Energy. This publication features recipes and advice from health professionals.
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Loose Cannon: The First Ballots Are Cast!
In a special edition of Loose Cannon sent out last Thursday, I asked readers to write in and
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Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
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Agencies
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called