Chief Marketer Staff
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Agencies
The Del Polito Letter: An Ugly Sign of the Times
You don’t need a crystal ball or the ability to read entrails to figure out what may be lying ahead for those who use mail for marketing and advertising. A gander at the U.S. Postal Service’s most recent financial statements will do the trick. Mail …
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Client Side
Hosea Belcher tapped as senior VP-marketing and creative services at Premiere Radio Networks, Los Angeles. He replaces Marty Raab who left the company
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Agencies
Winners’ Circle
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while
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Agencies
DIRECT Listline
NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …
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Agencies
Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
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Listline e-Newsletter
Coincide Media LLC has released a list of 12,991 subscribers to the new magazine LowCarb Energy. This publication features recipes and advice from health professionals.
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Loose Cannon: The First Ballots Are Cast!
In a special edition of Loose Cannon sent out last Thursday, I asked readers to write in and
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Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.