Chief Marketer Staff
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Client Side
Hosea Belcher tapped as senior VP-marketing and creative services at Premiere Radio Networks, Los Angeles. He replaces Marty Raab who left the company
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Agencies
News briefs/directmag.com
10/19 Direct marketers boosted their bottom lines during the third quarter, according to a quarterly business review by the DIRECT MARKETING ASSOCIATION. Companies averaged a revenue index of 62, roughly the same as the third quarter of 2003. (In the …
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Agencies
DIRECT Listline
NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …
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Bronze Bombshells
Only in America can you find statues of Nathan Hale, Jack Brickhouse and Bob Hartley all within a block of each other. Actually, only in Chicago because
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Listline e-Newsletter
Coincide Media LLC has released a list of 12,991 subscribers to the new magazine LowCarb Energy. This publication features recipes and advice from health professionals.
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Loose Cannon: The First Ballots Are Cast!
In a special edition of Loose Cannon sent out last Thursday, I asked readers to write in and
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Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
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Agencies
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called