Chief Marketer Staff

• The Big Spenders

  WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you

• Marketing Services

  Jim Venable named senior director-brand strategy for Disc Marketing’s Pasadena, CA, brand entertainment division. Laughlin/Constable, Inc., Chicago, hired

• Agencies

  Letters to the Editor

  KUDOS FOR KATIE Just finished reading Katie Muldoon’s Sept. 1 column,

• Agencies

  The Del Polito Letter: An Ugly Sign of the Times

  You don’t need a crystal ball or the ability to read entrails to figure out what may be lying ahead for those who use mail for marketing and advertising. A gander at the U.S. Postal Service’s most recent financial statements will do the trick. Mail …

• Agencies

  More Eyes on the Post

  New study shows direct mail readership is up

• Agencies

  Winners’ Circle

  Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while

• Agencies

  E-xtra, E-xtra

  Online loyalty effort increases Danish newspaper

• Agencies

  Financial Services: Up Close and Personal

  E-marketing helps financial firms like Boston

• Agencies

  Plot Line Promotions

  A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.

• Xtra

  10/14 McDonald’s is temporarily dropping its globally recognized Golden Arches logo in ads in the U.K in an attempt to change customer’s perceptions.