Chief Marketer Staff
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Agencies
Telemarketing: Deal With It
How to improve call center operations in a complex telemarketing environment
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2004 Globes Winners
For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe
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Xtra
10/14 McDonald’s is temporarily dropping its globally recognized Golden Arches logo in ads in the U.K in an attempt to change customer’s perceptions.
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Agencies
The Del Polito Letter: An Ugly Sign of the Times
You don’t need a crystal ball or the ability to read entrails to figure out what may be lying ahead for those who use mail for marketing and advertising. A gander at the U.S. Postal Service’s most recent financial statements will do the trick. Mail …
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Agencies
News briefs/directmag.com
10/19 Direct marketers boosted their bottom lines during the third quarter, according to a quarterly business review by the DIRECT MARKETING ASSOCIATION. Companies averaged a revenue index of 62, roughly the same as the third quarter of 2003. (In the …
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Agencies
Letters to the Editor
KUDOS FOR KATIE Just finished reading Katie Muldoon’s Sept. 1 column,
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